Areas of expertise:
Reporting & Editing
➲ Delivered periodically for the Business Today print edition, news pieces for BT online in the form of stories, charts, video interviews, photo slide shows (along with a photographer in conceptualising and captioning)
➲ Wrote long-form business features and analyses on subjects such as Media and Entertainment, Human
Resource & Management Education, FastMoving Consumer Goods companies, Dairy products, F&B sector, besides special features for the Business Today print magazine as well as Business Today online.
➲ Done a TV feature and videos for online
➲ Sharp and clear understanding of how smallsize, indigenous companies have performed better than large multinationals in a competitive market place
➲ Engage with various sources of information to add value to the news reports and features on cinema and
music
➲ Reviewing ATL and BTL campaigns (print,television commercials, digital, radio, outofhome) of companies
across sectors
➲ Conducting Q&As with CEOs, global heads, advertising professionals, management gurus, Bschool
professors, filmmakers, film producers, music directors, lyricists, singers, script writers, theatre artists etc
➲ Covering business conferences (global and national) of multinationals and Indian companies, film festivals,
❑ Selected participant of the 40t h Film Appreciation course jointly conducted by Film and Television
Institute of India and National Film Archive of India, the Ministry of I&B, India
❑ Worked with the number 1 Indian business magazine, Business Today (New Delhi), and 3 national
dailies Business Standard (New Delhi), Financial Express (New Delhi) and Times of India (Hyderabad)
❑ At present, consulting the Konark Film Festival, Odisha, as a Festival Associate and working on a few
freelance writing and editing assignments
❑ Winner of the 12th Business Standard Seema Nazareth Award for Excellence in Print Journalist for 2010 for my reports in the areas of advertising and marketing
❑ Following key industry insiders from the fields of social affairs, cinema, music, theatre, literature, social
media, ecommerce, advertising, marketing etc; tracking trends by following news of national relevance,
published in various publications, websites and social media portal music soirees, theatre festivals and panel discussions alike
Editorial cooordination
➲ Researched for special issues like Luxury, Most Powerful Women, Best CEOs, Coolest Startups, Best Companies to Work For, Best Bschool, to name a few, at Business Today.
➲ Managed the editorial content of the monthly magazine and the quarterly journal that involves ideating, conceptualising cover visuals, commissioning columns to industry experts on the respective topics at Business Standard
➲ Was incharge of the special package of the special Bschool issue (Indian Management), conducting photo shoot